Computers in Libraries '97

Sunday, March 9

Workshop 1

9:00 a.m. - 4:30 p.m.
Making Successful Change Happen
Barbara Spielgelman, Manager, Technical Information and Communication, Westinghouse Electric Corporation, Energy Systems Business Unit

This full day workshop presents a structured methodology designed to help groups or organizations implement major change successfully. When most people think about the barriers to change, they focus on technology and process issues: what needs to change and how will we change it? In fact, most changes fail because of the human elements that cause resistance to change. The methodology presented enables participants to assess and then manage these critical human elements. The approach identifies specific strategies to reduce resistance problems and increase the level of support for the change.

Workshop 2

9:00 a.m. - 12:00 p.m.
Understanding the Commercial Internet:
New Roles For Information Professionals
Michel Bauwens, Internet Consultant/Cybermarketeer, IO Communications

As companies are rapidly --virtualizing-- through intranets and Internet-based electronic commerce applications, the role of information professionals shifts to new areas, and new opportunities arise. The aim of this half day workshop is to empower information professionals to undertake new high visibility roles in their companies Internet and external Internet and WWW projects. It will give attendees a deep understanding of the issues and applications surrounding the commercialization of the Internet. It will review the state-of-the-art in interactive marketing, online advertising, electronic commerce, as well as knowledge transfer issues in intranets, with a keen eye to the role of information professionals. Issues related to searching the Internet, business information sources, and competitor analysis, will also be reviewed. The workshop leader, Michel Bauwens, is a former information manager at British Petroleum, where he developed one of the early virtual information centers, and is now an experienced Internet consultant and "cyber-marketeer."

Workshop 3

9:00 a.m. - 12:00 p.m.
Web Authoring
John Makulowich, Vice President, The Writers Alliance, Inc.

This half day workshop covers the basics of how to publish on the World Wide Web. It is for the Internet novice, and will be useful to those who seek to expand their customer base, profile their organizations, products and services, wish to explore new avenues to distribute their magazines and newsletters, or share their expertise and special viewpoints. Topics covered include:
  • the A-B-Cs of creating a Home Page on the WWW
  • how to create a Home Page to distribute by e-mail
  • how to view your work as you develop your page
  • how to test and validate your home page
  • the key Web pages for gathering more information

Workshop 4

9:00 a.m. - 12:00 p.m.
Writing a Library Technology Plan
Sara Laughlin, Institutional Advancement and Planning Specialist
Dennis Tucker, Director of Project Hi-Net, Indiana Cooperative Library Services Authority

Bringing new technology into the library changes every aspect of the library's operation, from acquisitions, cataloging, and reference to staffing and building design. Now more than ever, libraries need to have a plan. In fact, more and more funding sources are requiring a written plan. This half day workshop will present a community-based technology planning process that can be used in any type or size of library and views model plans that can serve as prototypes. The workshop prepares participants to write a plan, including forming a broad-based community advisory group, assessing community needs and current library technology, creating a vision, goals and objectives, defining resources, selling the plan, evaluating outcomes, and keeping the technology plan current. Participants will leave this fast-paced and highly participatory workshop with draft planning outlines for their own libraries, copies of sample technology plans for libraries of various sizes and levels of technology, and a bibliography of current trends and resources.

Workshop 5

9:00 a.m. - 12:00 p.m.
Teaching the Internet in 50 Minutes
Scott Brandt, Technology Training Librarian & Assistant Professor, Purdue University Libraries

This half day workshop is aimed at instructors and trainers who have a short amount of time in which to teach beginning users how to find, use and evaluate information on the Internet. It focuses on how to identify the most important objectives to cover; the importance of distinguishing between --soft-- and --hard-- objectives; integrating training objectives and conceptual understanding; understanding a user's mental model of information seeking; building a base model of instruction which targets the learner; and determining how to incorporate experiential learning exercises. Based on Brandt's 5 years experience teaching, training, and presenting workshops on using and --training-the-trainer-- on the Internet, this workshop allows participants to work through the steps (hands-on) to build a working model which they can take home with them.

Workshop 6

9:00 a.m. - 12:00 p.m.
Web Graphic Design for Librarians
Hope Tillman, Babson College
Walt Howe, Delphi Internet Services Corp.

This half day workshop is for those who are interested in going beyond the basics of using HTML (hypertext markup language) to learn how to put graphics on their web pages and to manage the work of others to achieve the right results. Topics to be covered include: the role of graphics in overall web site planning and design, the selection of appropriate software tools, the use of different types of art, such as text art, clip art, original drawings, or photographs, the use of digital cameras and scanners, sources of art work, including copyright implications for using graphics on the web, how to talk to a professional artist or photographer to get them to do what you need for your web page, and the limitations placed on the site by HTML, browsers, and computer hardware. The presenters will take you on an entertaining educational journey to help you make your web sites easier to navigate and more fun to visit.

Workshop 7

1:30 p.m. - 4:30 p.m.
Gathering Competitive Intelligence on the Internet
John Makulowich, Vice President, The Writers Alliance, Inc.

This half day workshop will systematically probe the nooks and crannies of the Internet to show users how to collect information on competitors, organizations, industries, markets and the economy. By the conclusion of the workshop, participants will be able to:
  • develop a search strategy for gathering competitive information
  • identify the key sites for competitive data
  • monitor product introductions and promotions
  • use different tools to search in often overlooked hosts
  • gather comments about competitor products and services

Workshop 8

1:30 p.m. - 4:30 p.m.
Re-Creating Your Information Services with New Technologies
Stephen Abram, Director, Corporate and News Information, Micromedia Limited
Rebecca Jones, Principal, Dysart & Jones Associates

With the plethora of new technologies rapidly hitting the market, it's difficult to identify those which will have the greatest impact on your services. And, with increasing demands from your clients, it's difficult to know what services you should be providing! This workshop is specifically designed to help you get the most out of this conference by providing you with a framework for viewing the exhibits and determining which types of technologies you want to investigate. Workshop leaders will help you answer these questions:
  • case studies: what types of services are other libraries offering and what technologies are they using?
  • methodologies and ideas: why should services be --re-created-- and how?
  • decision-making criteria: how do libraries determine which technologies are needed for your specific services?
  • technology types: what's out there now? what's emerging? what's their impact on library services?

The instructors will challenge you to view your services and technology use in terms of meeting clients' current and emerging needs. The interactive team teaching technique allows you to share both the experiences of the instructors and of your fellow participants.

Workshop 9

1:30 p.m. - 4:30 p.m.
Advanced Internet Searching with the Major Net Finding Aids
Greg R. Notess, Reference Librarian, Montana State University-Bozeman Library

This half-day advanced workshop takes an in-depth look at the major Internet search engines and finding aids. Explore the features and limitations of the principal Internet indexes including Alta Vista, InfoSeek, Lycos, Yahoo--or whatever has replaced these by the time of the conference! Each search engine uses different search syntax, with varying levels of support for Boolean operators, proximity operators, truncation, and field searching. The indexes are created differently, vary in scope, and sport widely divergent interfaces, yet all can be very effective tools for information retrieval and finding relevant sites on the Internet. Learn tips and techniques, effectively use each of these search engines to their maximum potential, and contrast their limitations with each other.

Workshop 10

1:30 p.m. - 4:30 p.m.
How to Create a Web Page for Your School
Linda C. Joseph, Library Media Specialist, Columbus Public Schools

How do I successfully integrate the resources available on the Internet into a useful library home page? Learn how to design and create a page that will help you work with teachers and students. In this hands-on workshop you will learn the basics of home page construction and what kinds of information to include. Then, through a step-by-step tutorial you will create your own page.

Workshop 11

1:30 p.m. - 4:30 p.m.
Local Area Networks: Internet Access and Intranet Services
Marshall Breeding, Vanderbilt University

Many libraries have developed local area networks for their library automation systems and for office automation needs. This half day workshop deals with integrating Internet services into those existing library networks. It presents information on how to prepare such networks for access to the Internet and how to integrate them into organizational intranets. The Internet and intranets are based on TCP/IP networking methods and on Web-based services. The workshop will teach the basics of these networking methods, emphasize the development of local web servers and gateways for delivering library services via web browsers, and will include the Web-gateways that are now available for almost all integrated library systems.

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