Computers in Libraries '97

Thursday, March 13

Workshop 12

9:00 a.m. - 4:30 p.m.
Charging for Information: Strategies for Success
Barbie E. Keiser, College of Insurance, and Irene Wormell, Royal School of Librarianship

There are an increasing number of individuals who run their businesses by selling tangible benefits stemming from the most intangible of products--INFORMATION-- and few of these are traditional information professionals (i.e. librarians, documentalists, records managers, archivists). Why should this be the case? This full day workshop is designed to outline what is essential for establishing and running these types of businesses within a traditional library, or transformed center, stressing the importance of having solid strategies for pricing, the necessity of addressing the market, being proactive and creative in sales shots, and always projecting the image of credibility.

Workshop 13

9:00 a.m. - 4:30 p.m.
Transformation, Reengineering, Empowerment: Creating the Real Virtual Library
Gary Pitkin, University of Northern Colorado

Cost containment in the private sector is being achieved through "transforming" corporate culture based on "reengineering" the hierarchy with implementation centered on "empowerment" to the work force. Higher education and local governments are now examining, and in some cases implementing, these concepts to contain costs. Academic and public libraries, as cost centers within parent organizations, are substantially impacted. This full day workshop provides librarians and managers with a basic introduction to transformation, reengineering, and empowerment. It not only facilitates understanding and discussion of these issues in the work environment, but also presents avenues for using these concepts to the library's advantage in defining and creating the REAL virtual library. The progression from transformation, to reengineering, to empowerment is linked to strategic planning, financial redistribution, and structural reorganization.

Workshop 14

9:00 a.m. - 12:00 p.m.
Risk Taking in an Electronic Environment
Johann van Reenen, Director, Centennial Science & Engineering Library, University of New Mexico

This half day workshop focuses on the importance of risk taking in an electronic environment as well as the preparation, attitudes, and skill sets conducive to risk taking. It will benefit those who are faced with risking new electronic skills, who want to implement new services and ideas in traditional, sometimes resistant, settings, and who are tentative to move into the new paradigm facing information workers, especially in libraries. Participants will explore their attitudes to risk taking; what holds them back; what are the benefits of taking risks as opposed to letting things happen to one; why it is imperative to take risks, or join risktakers in the evolving electronic information environment. This is especially important for libraries and librarians where maintaining the status quo may result in loss to the profession and its institutions. Participants will enjoy an interactive experience as they take part in exercises and discussions in a confidential environment, which will require some risk taking. At the end of the session they will be able to develop a Risk Action Plan and will have a greater understanding of their potential for productive risk taking and the benefits of doing so to themselves and for their workplace.

Workshop 15

9:00 a.m. - 12:00 p.m.
Annette Gohlke, Library Benchmarking International

This half day workshop from the publisher of Library Benchmarking Newsletter focuses on the Total Quality tool of benchmarking, what it is and how to use it to achieve breakthrough improvements and increase library performance. Using a 5-step model, the workshop addresses the pitfalls to avoid in conducting a benchmarking study and demonstrates how to use benchmarking effectively in libraries to increase productivity, improve customer service, and reduce operating costs. In addition to information on benchmarking protocol, understanding library processes and flowcharting them, and developing meaningful metrics, this workshop enables attendees to prove their libraries' value in hard-hitting, quantitative terms and identify success indicators.

Workshop 16

9:00 a.m. - 12:00 p.m.
The Evolution of a Web Site: The Creation and Management Stages
Jodi L. Israel, MLS, Product Manager & Webmaster, Internet Resources, The Faxon Company

As a principle vehicle for communication, library web sites must be viewed with the same critical eye as reference, cataloging or other traditional library functions in order to advance our expertise in the digital information age. Creating a useful and attractive homepage takes time, organization and some understanding of the medium. However, with HTML WYSIWYG-style editors, creating the page is the easy part. The challenge is managing the web site and using the hypertext medium to your advantage. This half day workshop covers: creating a web site, the pros and cons of HTML editors, knowing your audience/working with statistics, managing a web site, who's doing it well, the ideal team for creating/managing a web site, and developing the optimum strategy for growth.

Workshop 17

9:00 a.m. - 12:00 p.m.
Getting Your School on the Internet
Larry Buchanan, Technology Coordinator, Poudre School District, Fort Collins, Colorado

This half day workshop is aimed at schools who need information on connecting to the Internet. Different connectivity levels will be discussed from an individual dial-in account, to a direct Internet connection from a school, to a wide-area network strategy for multiple sites in a school district. Learn about the requirements for networking within your school to get the best access to the Internet, and learn what equipment is required to make the connection. Acquaint yourself with the terminologies (routers, hubs,concentrators, frame relay, ethernet, TCP/IP, web servers, etc.) associated with networking so you can converse intelligently with network designers, installers and service providers. Also prepare yourself for some basic issues you will face once you are connected such as acceptable use policies, supervision issues, filtering, web publishing, management, etc. Although much of the session will be technical in nature, the presentation will be geared toward educators with a limited technical background and provide a variety of handouts for future reference.

Workshop 18

1:30 p.m. - 4:30 p.m.
Library Intranets: Maximizing Benefits While Maintaining Efforts
David J. Ives, Microcomputer Systems Group, Ellis Library, University of Missouri

Maintaining an intranet within your library can produce substantial benefits for the library staff in terms of access to many kinds of information -- newsletters, in-house reports, policies, lists of hotlinks, answers to frequently asked questions, tips regarding specific processes and procedures, fast- or late-breaking news items, and many more. Contrary to many expectations, such an intranet does not necessarily require special server hardware and software, or even the full-time services of a web administrator. A suitably-chosen web browser and a library's LAN can, if used appropriately, provide access to a range of information with only limited knowledge of HyperText Markup Language (HTML) by web authors. If combined with inexpensive application software, other benefits are realized: even less knowledge of HTML is required on the part of fewer staff and the time and effort for intranet publication of long, complex or specialized documents can be reduced significantly. This half day workshop shows that any library with an operational network can, with very little effort and minimal cost, construct an intranet whose structure and content can make a considerable amount of information and data available to all staff.

Workshop 19

1:30 p.m. - 4:30 p.m.
Creating Effective Instructional Modules for the World Wide Web
Ann Margaret Scholz, User Instruction Librarian, Purdue University

This half day workshop focuses on using WWW technology to create educational modules. The workshop will cover the nature of instructing via the WWW, planning and implementation schedules for WWW modules, design issues for educational materials on the WWW, evaluating learners' comprehension via the WWW, and evaluating effectiveness of materials created. The workshop will include several hands-on activities for participants such as designing instructional pages and evaluating sample instructional modules.

Workshop 20

1:30 p.m. - 4:30 p.m.
Moving Databases to the Web
Margie Hlava, President & Jay Van Eman, CEO, Access Innovations, Inc.

Tired of viewing slick, graphically beautiful home pages with no content? The average home page is less than 20 Kbytes of text -- feature rich and content poor. If you would like substance behind your lovely front end, then learn what it takes to turn your valuable collections into gold mines of intelligence. This half-day workshop focuses on transforming legacy data into valuable SGML/HTML databases. Topics included: defining legacy data, assessing the nature of your collection, sizing the collection and analyzing the collection for conversion, comparative survey of SGML/HTML authoring tools including their strengths and weaknesses from the user perspective, converting large collections with SGML and HTML, looking at real costs (applied to real life data collections), and costing large projects. This workshop is essential for librarians and intranet developers facing clients with high expectations and for developers of OPAC's or commercial, information-rich products for the Internet.

Workshop 21

1:30 p.m. - 4:30 p.m.
Web-Based OPACs
Peter Scott, University of Saskatchewan

This half day workshop shows how a library can create its own web-based catalog, given a bit of programming on the server side. It illustrates some of the off-the-shelf products available as well as some creative webCATS designed by librarians. Issues also addressed include ease of maintenance, updating, amount of technical support, and remote support.

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Copyright 1997, Information Today, Inc.