Jeffrey Phillips is VP Marketing and a lead consultant for OVO Innovation. Jeffrey has led innovation projects for Fortune 500 firms, including T. Rowe Price, John Deere, GlaxoSmithKline, Hewlett-Packard, U.S. Bank and others, academic institutions and non-profits based on OVO Innovation's Innovate on PurposeTM methodology. The Innovate on Purpose methodology encourages organizations to consider innovation as a sustainable, repeatable business discipline, rather than a discrete project.
Jeffrey has led projects using a range of innovation methods and techniques, including scenario planning, ethnography, voice of the customer, lead user analysis, jobs to be done and the customer experience journey. He has facilitated the development of thousands of ideas, many of which have become new products and services.
Jeffrey is the author of two books about innovation: Relentless Innovation, which examines the reasons 3M, P&G, Apple and Google can sustain innovation over time while others can't and Make us more Innovative, a book that encompasses much of the OVO Innovation methodology. He has contributed to several other books about innovation, most notably the book Open Innovation and Crowdsourcing. Jeffrey's blog about innovation, Innovate On Purpose, is ranked as one of the top blogs about innovation on the web. He also contributes to other innovation-oriented websites such as Innovation Management and Innovation Excellence, and writes for Texas Enterprise and other management oriented sites. He is a sought after speaker and has presented to corporations, innovation oriented conferences, and at a number of universities. In 2010 and 2011 he chaired the Innovate North Carolina conference and has been a keynote speaker at Queen's University, University of the Pacific, UNC and several other colleges and conferences.
Innovation consulting, training, workshops and speaking engagements have taken Jeffrey to Southeast Asia, the Middle East, Western Europe, South and Central America as well as across the US.
Jeffrey has an MBA from the University of Texas at Austin and an undergraduate degree in engineering from the University of Virginia.