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Postconference
Workshops
Saturday, March 19th |
Workshop
14
Web Content Management (WCM):
Essential Pre-Implementation Planning
9:00 a.m. – 4:30 p.m. (Full
Day) |
Howard McQueen, Chief Executive,
McQueen Consulting
This full-day workshop outlines a successful framework
and discusses strategies for preparing an organization
to implement content management. The knowledgeable
and engaging instructor shares his experience and
covers: Content survey and content analysis to define
bottom-up content types; Assessing workflow requirements;
Assessing metadata requirements; Developing the
functional and technical vendor requirements (for
an RFP); Developing an implementation plan including
vendor-independent and vendor-dependent elements;
and Evaluation (pilot project) and vendor selection.
This workshop provides insights into educational
and consensus-building activities designed to empower
departmental Web publishers and content contributors.
Lively discussions center on how to prepare your
organization’s culture to deal with the change
management that WCM necessitates. |
Workshop
15
Making the Business Case
— CANCELLED
9:00 a.m. – 12:00 p.m. |
Mary Lee Kennedy, Executive
Director, Harvard Business School Library
So often the work information professionals do falls
short of making it onto the strategic agenda for
an organization. If you have a project, initiative,
or program that you want to make sure gets funding
or stakeholder attention, join this workshop to
put together a plan and analysis that will have
the result you need. Work with an expert and veteran
of Microsoft and take away tools, an approach, and
a framework with which to critically understand,
formulate, and communicate the impact of what you
do. |
Workshop
16
Practical XML & XSLT
9:00 a.m. – 12:00 p.m. |
Roy Tennant, User Services
Architect, eScholarship Initiative, California Digital
Library
This workshop turns up the heat on XML for those
who are beyond an introduction and ready to learn
how to do useful work with XML. Learn the basics
about XSLT, the XML transformation engine, and how
you can use it today to serve up XML-encoded information
to standard Web clients in XHTML and CSS. Learn
about free software available to do these transformations,
see demos of live applications, and come away with
an understanding of the power and utility of XML
and XSLT. This instructive half-day workshop illustrates
the tools and techniques necessary to take advantage
of XML in the library world. |
Workshop
17
Organizational Weblogs: Opportunities,
Strategies, Tools
9:00 a.m. – 12:00 p.m. |
Darlene Fichter, Data Library
Coordinator, University of Saskatchewan & President,
Northern Lights Internet Solutions
Many libraries are experimenting with Weblogs for
marketing, staff development, knowledge sharing,
and news. Hear about some of the ways Weblogs have
benefited large and small libraries. Learn about
Weblog software choices and features to look for
when choosing blogging software. Discuss features
such as RSS syndication, comments, permalinks, and
editorial roles. Pick up some practical do’s
and don’ts of blog publishing. Keep on top
of this new software and its applications by listening
to our experts who share real world case studies.
Stay ahead of your users who are creating Weblogs
at a furious pace and consider how your library
can offer better services to Webloggers in the community
who want to link and comment on information in library’s
storehouses of licensed content. |
Workshop
18
Finding Business Information
Online: Super Searcher Strategies
9:00 a.m. – 12:00 p.m. |
Mary Ellen Bates, Bates Information
Services
This half-day workshop tackles how to find reliable,
high-quality information on business and financial
topics on the Web. Bates, the author of six online
research books, including Super Searchers Cover
the World and Mining for Gold on the Internet,
looks at issues related to conducting business research
online efficiently and cost-effectively, validating
sources, using Web-only information resources, and
staying current on new business and finance information.
The workshop provides practical, innovative ways
to mine the Web—both the open Web and the
Invisible Web. The focus is on the resources found
exclusively on the Web, but it also covers unusual
or unique resources from the traditional online
services. Learn improved business research skills,
ideas on new ways to drill for information, and
take home a collection of links to the best business
resources on the Web. |
Workshop
19
Creating Customized Marketing
Plans to Target Your Customers — CANCELLED
1:30 p.m. – 4:30 p.m. |
Kathy Dempsey, Editor, CIL
Magazine & Marketing Library Services (MLS)
Newsletter
If you just can’t find the time or inspiration
to start an organized marketing program, then this
course is for you. It reviews the basic terms and
definitions of marketing and focuses on the tools
you’ll need for success. Then, through instruction,
group discussion, and brainstorming, you’ll
create a customized marketing plan to take back
to work. Best practices, hot tips, and interesting
ideas are sprinkled throughout the program. |
Workshop
20
Harvesting Metadata Using
OAI-PMH
1:30 p.m. – 4:30 p.m. |
Roy Tennant, User Services
Architect, eScholarship Initiative, California Digital
Library
Over 3 million digital objects (research papers,
historical photographs, digital maps, etc.) are
available for anyone to use from open access repositories.
Many of these repositories comply with the Open
Archives Initiative Protocol for Metadata Harvesting
(OAI-PMH). This workshop shows you how to use free
software to create your own searchable collection
of these useful online resources. Also covered are
practical tips and cautions about harvesting metadata,
as well as future trends. |
Workshop
21
Yahoo!: The Other Necessary
Search Engine — CANCELLED
1:30 p.m. – 4:30 p.m. |
Randolph Hock, Online Strategies,
author, The Extreme Searcher’s Internet
Handbook
Experienced searchers know the importance of using
more than one search engine, but many have not yet
had time to discover why Yahoo! is now the other
“required” search site. Yahoo! has changed
radically in the last year and now has a Web database
that rivals Google’s, plus more integration
of more search-related tools than Google provides.
This workshop explores Yahoo!’s search function
in detail, plus the range of other features relevant
to the professional searcher, such as groups, searching
online with a distant client, portal and productivity
tools, and Yahoo!’s news, image, and other
searchable databases. Take this compressed learning
seminar and understand why Yahoo! is an essential
search engine. |
Workshop
22
Federated Searching
1:30 p.m. – 4:30 p.m. |
Mary Beth Minick, Associate
Librarian, &
Kathleen Hanna, Assistant Librarian,
IUPUI University Library
This workshop explores the implementation of a federated
search engine project in a medium-sized academic
library. Presenters, one liaising with library staff
as well as evaluating customization of the front
end interface, and the other engaged on the technical
side, discuss the process from selection of a federated
search product through initial launch, including:
• What to consider when evaluating
federated search products • Identifying
and incorporating stakeholders’ needs
• Pitfalls and challenges to expect in implementation
• Uses for federated search products beyond
searching |
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